CTC Franchises in the Philippines
Philippines eyed as tourism training hub in Asia
December 5, 2010
MANILA, Philippines – The Canadian Tourism & Hospitality Institute (CTHI), the country’s first international franchise of the Vancouver-based Canadian Tourism College, aims to transform the Philippines as the premier tourism and hospitality training center in Asia.
CTHI president Samie Lim told reporters during a seminar on ‘8 Pillars of Growth Strategy’ for the tourism sector organized by the institute that there is a strong need to upgrade the standards of tourism and hospitality schools in the country.
“We aim to become the training center in Asia,” Lim said.
Lim said that CTHI will lead the way in upgrading the current standards to the international level in terms of course curriculum, training and facilities. CTHI will access the curriculum, policies, procedures and intellectual property from the well known and respected Canadian Tourism College (CTC).
With the standards that CTHI brings when it opens its first school in June, Lim expects to change the tourism course landscape in the country in a matter of three years.
CTHI plans to put up schools in other parts in tourist destination areas such as Boracay, Bohol, Davao or Cebu on a franchise arrangement.