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CTC Franchises in the Philippines

Philippines eyed as tourism training hub in Asia
December 5, 2010

MANILA, Philippines – The Canadian Tourism & Hospitality Institute (CTHI), the country’s first international franchise of the Vancouver-based Canadian Tourism College, aims to transform the Philippines as the premier tourism and hospitality training center in Asia.

CTHI president Samie Lim told reporters during a seminar on ‘8 Pillars of Growth Strategy’ for the tourism sector organized by the institute that there is a strong need to upgrade the standards of tourism and hospitality schools in the country.
“We aim to become the training center in Asia,” Lim said.

Lim said that CTHI will lead the way in upgrading the current standards to the international level in terms of course curriculum, training and facilities.  CTHI will access the curriculum, policies, procedures and intellectual property from the well known and respected Canadian Tourism College (CTC).     

With the standards that CTHI brings when it opens its first school in June, Lim expects to change the tourism course landscape in the country in a matter of three years.

CTHI plans to put up schools in other parts in tourist destination areas such as Boracay, Bohol, Davao or Cebu on a franchise arrangement.

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Graduate  Testimonial

Jack Wong

Travel & Tourism Diploma 5 Star CITC Endorsement Alumni - Vancouver Campus

Life is a journey, not a destination. So true the experience of travelling, and of studying at CTC. By necessity, establishing a good foundation in tourism and hospitality is a daunting task, whether to teach it or to learn it. Such is the respect I have for my instructors and the experience I share with my classmates as I journey through CTC.

Every person is unique. At CTC, I learned to treasure when others differed. There were occasions, in class or on field trips, when we were not exactly in our comfort zones - an excellent opportunity for us to search inward and reach outward, and grow! This awareness is a crucial communication link in building rapport, with our colleagues, clients and loved ones.

There is nothing worse than fear but fear itself. Typical at CTC are very short learning modules, when examinations and projects are due. It somewhat simulates reality when sales have to be closed, paperwork have to be finalised, trade-shows have to be attended, presentations have to be prepared - sometimes simultaneously. Really, when this happens, there is no time to fear, except to take the bull by the horn, and act immediately! But then also, there is that great necessity to maintain that inner calm and sanity, or face the consequence of total burn-out.

I have this huge wall-poster in my tiny living quarter, perhaps some of you have seen before, titled "Destiny" - a lonely Thai wooden boat lying on a white sandy-beach, a huge karst island protruding skyward in the ocean behind, somewhere in Krabe (Thailand), a place I would love to cruise in the near future. The caption states: “The choice we make, not the chances we take, determine our destiny.” I will remember that simple statement as I journey on, building upon the knowledge and friendship I've earned at CTC.

Jack Wong
Travel & Tourism Diploma 5 Star CITC Endorsement Alumni
Vancouver Campus
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