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Travel and Tourism Diploma Outline

780 Hours
35 Weeks
8.2 Months
3 Days a week (Mon/Tues 8:30am to 5:00pm, Wed 8:30am to 12:30pm or Wed 8:30am to 12:30pm, Thurs/Fri 8:30am to 5:00pm)

Canadian Tourism College's Travel and Tourism Diploma develops the necessary skills and techniques for entry-level positions in the airlines, cruise lines, travel agencies, hotels and resorts.

Travel and Tourism Diploma Program Outline

The Canadian Tourism College, Travel and Tourism Diploma curriculum has a 5-Star rating from the Association of Canadian Travel Agencies (ACTA), the national association that certifies and designates travel professionals across Canada. Endorsement is granted when a travel program meets or exceeds the educational standards that are based on the nationally validated occupational standards for travel counselling. Completion of the program prepares students to write the CTC Knowledge Exam that is part of the requirements to become a Certified Travel Counsellor (CTC). Students who pass this exam receive a certificate from ACTA. Graduation from this program also entitles students to a reduction in the number of hours of work experience required for certification. For more information on becoming a Certified Travel Counsellor contact ACTA at certification@acta.ca.  As well, Canadian Tourism College is the only International Air Transport Association's (IATA) authorized training centre in western Canada.

This travel and tourism program is designed for highly passionate people who want to work with airlines, hotels, travel companies, cruise lines, and a variety of other positions in tourism related businesses. The Travel and Tourism Diploma program provides students with the current knowledge and education that is demanded by today's travel tourism employers.

The following is a detailed, course by couse outine of the Canadian Tourism College Travel and Tourism Diploma.

Travel Tourism Introduction

This travel tourism course will provide you with a comprehensive overview of the travel and tourism industry. This training will include research techniques, business communication and correspondence.  Students will gain an understanding of industries in the tourism sector, legalities relating to the travel industry, office administration and documentation, and professional development.


Students in the Accommodation course learn to define accommodation terminology, identify and describe different types of accommodation, and calculate accommodation costs.

Ground Transportation

Students in the Ground Transportation course will gain knowledge of ground transportation products, including rail, automobile, and motor coach. Students will understand the terminology and be able to identify and describe types of transportation equipment, as well as recognize the key players in the industry. An overview of schedules and itineraries will also be covered.

Marine Transportation

Students in the Marine Transportation course will gain knowledge of cruise lines and other forms of marine transportation.  They will also be introduced to relevant terminology, and trained in assessing the different types of vessels, interpreting schedules and itineraries, and calculating costs.  The psychology of selling cruises and cruise geography are also integral elements in this course. 

Tours, plus Administration of Client Bookings

The Tours, plus administration of client books course offers students insight into tour products and tour operators.  A review of terminology is covered, and students will identify and describe different types of tours, tour destinations as well as the leading companies in the industry.

Airline Industry

An overview of the airline industry introduces students to the history, trends, regulations, terminology, and alliances with other industry players. Students will gain an understanding of the major carriers, code sharing, frequent flyer programs, food service, classes of services, city and airport codes and the 24-hour clock.

Apollo "Live" GDS

Travel tourism students learn Apollo training in a "live" reservation environment. Students will become familiar with the automated processes in managing a passenger flight, car, and hotel reservation.

Airline Fare Structures

The Airline Fare Structures course covers the principles and foundations of international airfare calculations.

World Destinations

This course will cover attractions, culture, history, general facts, capitals, climate, currency, cuisine, airlines and geography. The course will also provide information on how to sell a destination correctly. Students will research, discuss, present and discover popular tourist destinations and why travelers wish to visit these places.

Total Client Management

This travel tourism course provides you with information on IATA accounting procedures through their accounting arm, Billing Settlement Plan Canada. Using the procedures in accordance with IATA standards and regulations, and you will analyze the IATA/BSP process. Students will gain an understanding of revenue generation, invoicing, insurance, and TRAMS.

Professional Selling Skills

The Professional Selling Skills course covers marketing strategies, selling techniques, and client satisfaction strategies. The course will develop sales skills specific to the travel and tourism industry. It will also add confidence when dealing with clients, passengers and customers.

Career Development

Students in the Career Development course will create an effective resume, learn how individual employers interview, what they require from prospective employees, current employment opportunities and how to access the hidden job market.

SABRE Red Workspace "Live" GDS

The Travel and Tourism students learn this dynamic application of reservation technology using the live SABRE Red suite of products. The Red Workspace offers our students an opportunity to view real time processes for booking airline reservations, researching fares, booking cars and hotels along with a multitude of other facets of the travel industry. In today’s fast paced world of technology it is essential for anyone providing travel services to have a an understanding of the variety of platforms used to access information.


If you decide to include the optional dual certification (additional textbook fees apply) from the International Air Transport Association (IATA) to earn the Diploma in Travel & Tourism Fundamentals (DTTF) you will be able to calculate complex fares based on worldwide applications,  advanced airfare principles and structures by using manuals provided by IATA.

Career Days

Career days are designed provide students the opportunity to visit various travel tourism employers to see how they operate. Guest speakers will provide the student group with the latest trends in the industry plus provide information about industry hiring practices. Industry inspection tours may include: airports, tour companies, the cruise ship terminal, hotels, resorts, wholesale companies, car rental companies and any other related tourism organization.

Group Travel Design & Marketing

This travel tourism program will train students to confidently plan, organize, market, sell and operate a group tour. The course will cover the research, design, costs, marketing and final preparations for the operation of a tour program. Time will be spent on the selection process when choosing a tour manager for the group as well as ways to manage the tour while it's in progress.

Lifestyles Tourism

This course is designed to give students an overview of niche markets within the travel and tourism industry, such as honeymoon travel, eco adventure tours, voluntourism, assisting travelers with disabilities, agritours, First Nations cultural tourism, health tours, and spas. 

Tour Guiding

Students in the couse will learn the introductory skills required to become a local tour guide, including how to research a tour, deliver tour commentary, VIP procedures, and more. For those that wish to obtain the Local Tour Guide Certificate, you will be required to take Emergency First Aid and WorldHost Fundamentals certificate seminars available through the College on Saturdays.

Professional Development

Students are encouraged to obtain professional development in the tourism industry by focusing on their particular area of interest. Professional development may include volunteering at industry trade shows or special events, job shadowing or taking training in specialized tourism areas.

Canadian Tourism College is the first and only travel tourism school in BC to be designated as a training institute with Cruise Lines International Association (CLIA). Students may wish to take advantage of this unique opportunity to earn this highly recognized, difficult to obtain CLIA Associate Cruise Program (ACP) Designation. To register requires a small registration fee of $60.00 Canadian dollars per person for students. Travel tourism industry personnel are invited to fill any available seats and are charged an additional fee by CLIA.

Tourism Research Project

This project will require students to use the research skills learned throughout this extensive program. The project could be based on the role of a Tour Planner, Travel Counsellor or Event Coordinator, just to name a few types of occupations. Students gain confidence, have the opportunity to apply newly acquired skills, utilize presentation techniques and create a valuable tool to showcase their skills to potential employers.


Travel tourism students will be required to complete 156 hours of hands-on training in a tourism, travel, or hospitality-related environment. To qualify for the practicum, students are required to maintain a grade average of 70% or higher and a minimum attendance of 90%.

CITC Recommended

This is a 5-Star program endorsed by the Canadian Institute of Travel Counsellors (CITC). This endorsement indicates that Canadian Tourism College's program is meeting or exceeding the Occupational Standards for Travel Counselling that have been developed in conjunction with the Canadian Tourism Human Resource Council (CTHRC) using the emerit™ brand. The additional benefits of completing a travel program at an endorsed facility like Canadian Tourism College include reduced occupational work experience hours and complimentary Knowledge Exam materials. For further information on the certification process in Canada, please refer to www.citc.ca

Credentials Included in the Program

In addition to the Travel and Tourism Diploma that carries a CITC 5 star endorsement students may earn a First Nations Cultural Tourism Certificate, Assisting Travelers with Disabilities Certificate and the Group Travel: Design and Marketing Certificate. For those students who decide to buy the optional IATA textbooks and pass the national exams, they may earn dual certification with IATA's Travel & Tourism Foundation Level Diploma DTTF and CTC's Travel & Tourism Diploma.

Please note that CTC reserves the right to change curriculum as required.


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Graduate  Testimonial

Andrea Sinclaire

Life Before CTC:
Hello, my name is Andrea. After graduating from high school I had no idea what to do. All my friends had plans to go to college, but I had no intentions of going back to school....to be honest I was quite glad to be finished! But, thinking that it was the right thing to do, I enrolled in a hair dressing course and hated it. I needed to make money in a hurry and started my first serving job and 7 years later, I was still serving and bartending. I always felt like I was missing something. I was tired of the 'bar scene' and I knew I needed a change...that's when I found CTC.

I enrolled in the Hospitality and Cruise Diploma course in the summer of 2007, and I've never been so nervous in my life! My last attempt at going back to school had failed, was I really ready for this? My first day was a bit nerve racking, but after meeting Dolores (my instructor) and going over the material to be covered in the course, I was so excited! I couldn't wait to get started!

Life At CTC:
I would recommend CTC to anyone looking to pursue a career in the Travel and Tourism Industry. Because it is a private college, the course material is 'fine tuned' to get right to the point. You learn what you need to know, everything is very hands on, the instructors are very supportive and encouraging and the class sizes aren't huge.

Because of CTC's relationship with many hotel properties all over Vancouver and the Fraser Valley, there are many opportunities to go on 'field trips' to apply what you've learned in class in the actual work force. Fun fun fun!

Life After CTC:
Life after CTC has been amazing! I graduated in February of 2007 and by January of 2008 I was on my way to Bristol, England to work and live for a year at the Aztec Hotel and Spa. I am a full time front desk receptionist at The Aztec, and the training I have received here has been invaluable. This once in a life time opportunity will open so many doors for me when I come back home. I have met and made so many friends here as well. They are my 'family' and have done an amazing job from the first day I arrived to make me feel at home. The life experience I've gained from living here will benefit me in everything I do. I have had many opportunities to see so many beautiful places, and I currently have plans to spend my 25th birthday in Paris! How amazing is that? All of my friends back home are so jealous!

To sum it all up, enrolling in CTC was the best decision I've ever made. They opened up the door for me to finally find, not my dream job, but my 'dream CAREER'. CTC has truly changed my life. My only regret is that I didn't do this sooner...

Best of luck to everyone who is ready to dive into a fast paced and truly gratifying industry. CTC will provide you with the hands on training you need in order to build your confidence and help you find the career or YOUR dreams...

Kind Regards,

Andrea Sinclaire
Hospitality Cruise Diploma

Andrea Sinclaire (Right) and Charley (friend, and employee) Aztec Hotel and Spa, Bristol UK
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